The road to Chloe Bailey’s debut solo single “Have Mercy” was long, arduous, and sometimes even plagued with venomous comments from strangers who didn’t let her trust her. But with a wildly bold and inventive new video from director Karena Evans that allows Chloe to imagine herself exactly as she wants the world to see her, she has truly arrived.
As she told MTV News ahead of “Have Mercy” ‘s debut performance at the 2021 VMA on Sunday, September 12, realizing her vision, she saw, was paramount to spreading the song. “Men can glorify ass in their videos. I want to do it in a tricky, really funny and beautiful way, ”she told MTV News reporter Dometi Pongo. “I think it’s so great that women can claim ownership of their bodies and not let the world do it. We can do it the way we want. “
In the dizzying ad, the dominant Chle steals every moment of attention, filling the frame, keeping an eye on him at the ladies’ club, all while the story of the missing men plays throughout. By the end, it becomes clear that she is turning these guys (guys, really) to stone. But the cornerstone of the whole concept is the simple shots of Chloe against a pink background.
The visualization has its origins in this color, which led to the idea of Greek life, and Chlee herself offered a darker twist to the tale of “modern Medusa”, embodied in a series of chilling and disordered choreographies of Chloe, immersed in a harsh nightmare. lighting.
“I wanted to do it all for the butt, but artistically,” she says. “I think it’s so great that women have such incredible strength. They can leave men in a trance with their body, their spirit and the way they behave. “
She felt like a different person on set, and throughout the interview, the difference between the main character of Have Mercy and the softer Chloe we knew is palpable. However, she is happy to keep the experience of embodying such a confident and sexy personality in her personal reserves – she never knows when she might have to “re-engage” it. In part, her positive attitude towards filming comes from the “family atmosphere” they created thanks to director Evans, her creative director Andrew McAdsey and even a small cameo from Beyoncé’s mom, Tina Knowles-Lawson.
“I think it’s amazing how Karena understands this, because she is a woman, she is a black woman, and there are some things that I didn’t even have to really explain because she knows it from life,” she says. “You can see the power we hold in the music video. I felt sexy doing it, but it was also very inspiring. “
“Have Mercy” is likely to appear on Chlöe’s upcoming debut album, which has firm roots in 2020. After she and sister Halle embarked on the so-called “backyard tour” for their 2019 album. Unholy hourHalle was put into production at the Disney Film Studio. Mermaid Refresh. Meanwhile, Chlöe immersed herself in solo music. Of the roughly 100 songs she has recorded for possible inclusion, Chloe has currently narrowed them down to around 30 – and in an era of streaming marked by much longer albums, she may only need to lose around 10 to make them work.
For now, it looks like it will cover pop and R&B, as in “Have Mercy” and her work Chloe x Halle. Although she teases that we haven’t quite heard what she’s capable of yet. “I love the way my tone sounds on pop records that you guys haven’t even heard yet,” she says.
What have we heard? “Have Mercy”, although we still haven’t seen what Chloe will do to him when he introduces him live at the VMA. If the video shows where her head is now, a trip awaits us. “I’ll be honest: I’m very scared,” she says about the moment of the demonstration. “But I’m really grateful … [to] finally fully show the world who I am. “