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How The Weeknd, Tristan Zammit and TikTok embrace animation



How The Weeknd, Tristan Zammit and TikTok embrace animation

Late on Thursday, Weeknd unveiled a music video for “Save Your Tears” featuring Ariana Grande (and hardly ever heard of a low range). A video of the latest classic Weeknd fashion begins with a severed hair. It’s a brightly colored tour through an assembly line that transforms the song’s unmistakable 80’s atmosphere into a blurry, rounded-looking visual.

Made in a London-based studio BlinkinkIt’s like going through Willie Wonka’s chocolate factory, but instead of candy, the factory produces Ariana Grande’s robot doll in 3 minutes and 25 seconds. Animations are modern with rounded and exaggerated shapes (often Facebook’s Allegria), but heavy shading and elements of detail shots draw another art form-animation.

The video’s director, Jack Brown, says he won’t accurately describe his style in animation. He grew up in comics like “Dexter’s Laboratory” and “Johnny Bravo” in the 90s manga, but like most animators, he took elements from here.

“Hayao Miyazaki [famous Japanese animator and co-founder of Studio Ghibli] I said animation is a way to smooth out hard lines in reality,” Brown says. “The way I approach animation, smooth lines, and smooth movement is always the case.”

Animation is a famous illustration style originating in Japan, but there are more than 11,000 anime series, which actually describe the various illustration styles. Most animation artists are known for exaggerating human forms. The character has large heads, increased eyes, vibrant hair color and exaggerated facial expressions.

This is not the first time Weekend has incorporated the influence of animation in a music video. In 2013, he embodies cartoon cats and Japanese characters in partial pornography, partial typography videos.Kiss land.” And last year he hired D’Art Shtajio, Japan’s first black-owned animation studio, to create an autobiography “Snowchild”Music videos currently have over 18 million views on YouTube alone.

If you’ve found more anime in your life on Netflix, TikTok, or music videos, you’re not alone. In the first months of 2021, the streaming service was in the anime arms race, and Netflix and HBO Max added animated TV series and movies in quick succession. It has formed a new community of creators and consumers at TikTok, which was previously the declining art of fan-made animated music videos (AMV). Musicians like Megan Thee Stallion and Lil Nas X show off their obsession with animation on social media. Animation has been around popular culture for years, but has it established itself in traditional entertainment?

In the official music video, anime-style illustrations were rarely found before the pandemic, informality The music video scene is another story. Anime Music Videos (AMV) is a popular subculture of anime fans who use animated footage to create music videos, dating back to the 1980s VHS mashup and reaching TikTok’s thriving community today.

The huge community surrounding AMV is historically strong. In 2004, AMV featured many Linkin Park songs, so the band hired Japanese animation studio Gonzo to create it. 2004 song video, “Breaking the habit.” The video gained immediate popularity, won the 2004 MTV VMA Viewer’s Choice Award, received over 250 million views on YouTube, and received numerous AMV fan remakes.

Naji Grampus, director of urban strategy at music distribution company Orchard, also noticed that animation was gaining popularity.

“When I was young, there were only certain kinds of kids watching animation. No. “But now Megan Thee Stallion talks about animation in her record. There is a real culture.”

Earlier this year, Megan became a spokesperson for the “Mortal Kombat 11” game, and cosplayed as one of the characters in the promotional video. Grampus says the art style of animation and digital rendering in video games already has an audience, and linking it with a music artist can win new fans for both.

“I think these cultures intersect at a certain point,” says Grampus. “I would like to say that’the niche is the new mainstream’.”

In essence, animation is an art form used to tell a story. So when the animation appears in the music video, the audience has no choice but to follow. “Snowchild” does this well, but perhaps the best example is the post release of Juice WRLD’s “Righteous”.

Videos have some of the common properties of animation. Intense explosions when the punch lands, glowing eyes when the character focuses, and the edges blur when limbs fly through space. When Juice WRLD’s face fills the screen, his trademark number “999” is superimposed on his eyeball, representing jutsus or sharingans from the animated series “Naruto”.

This video was produced by a small celebrity Tristan Zammit in a narrow area of ​​an animated rap music video. His illustrations combine aggressive linework and angular rough shadows, Takeshi Koike’s animated film and Todd McFarlane’s comic book illustrations with a mix he took as a child.

“Much of that is probably from my subconscious,” he says. “And all of this is made in my own style.”

Zammit’s process begins with drawing what is known as a model sheet. The characters in the video are depicted in costumes and often displayed from different angles. “One of the things I learned early on is that as long as an artist resembles him, people tend to be happy,” he says. This can be a real downside because labels and artists want things to look too realistic and don’t want to provide enough space to have an artistic identity.”

Tristan Jamit

Along with his work on Lil Yachty, Tory Lanez, and 6lack, he is also known for making videos of Juice WLRD and XXXTentacion, who died in 2019 and 2018, respectively, and YNW Melly, who is now in jail. When asked to portray an artist who couldn’t appear in the video, Zammit talks with friends and family to get an idea of ​​how to portray it.

“I’m doing it as a person who is a fan through the lens of people who have been in their lives,” says Zammit. “I’d rather make a piece that extends their legacy.” His thoughtful animations have been widely praised in media outlets, YouTube commenters, and social media sharing.

As anime music videos continue to grow in popularity, this Japanese illustration style is no longer ambiguous, but it may never have been. One of the most popular sounds on last year’s TikTok, “Animation is an important part of our culture!”

Originally reported by Source link

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NewFronts Postmortem: Originals are available for free streaming



NewFronts Postmortem: Originals are available for free streaming

this week newFronts saw a trend appear freeTreaming service looking for battle ViacomCBS” Pluto tv This is the title of the most viewed free service.

Unlike Pluto, which has a deep vault, Library content to be used to create branded channels — “Mission: ImpossibleE,”“CSI,“”Dora TV“And”Paramount Movie Channel” Fox’s Tubi, Amazon’s IMDb TV and Chicken Soup for Soul’s Crackle and moreI’m going to use NewFront Presentation To show how they are Diversification From content licensing to creative content creation.

this It’s not a new strategy. Crackle started making the original with “Comedians in Cars Getting Coffee”. 2012, And its Plan for 2021 include Original documentary and documentSeries, new chicken soup for the soul-brand AVOD and FAST service Released at the end of the year.

News to be The number of free streaming services you want to differentiate original. There’s so much content available for licensing due to the lack of content vaults, and SVODs with more pockets are often sweeping the most exciting options.

Among the announced plans IMDb TV Most SVOD-esque, In the sense of scale and quality. During Prolific TV producer Dick Wolf is no stranger to creating programs that distribute NBC’s “Law & Order” and “Chicago” franchises and CBS’s “FBI” franchises for free.Previously, it had nothing to do with free streaming. The same goes for Judge Judy, who hosts a new court show on Amazon’s free platform.

IMDb TV’s strategy is one of high quality. For content, especially AVOD. This is Tubi, Crackle And Roku is also engaged in battles to attract audiences in very different ways. Tubi and Crackle are largely away from scripting, and both streamers announce their documentary plans.ies and documentseries. Tovidonas Release many Animation title production Fox stables lunch box, which bring forths “Bob’s BurGer.

Roku is already soaking their feet in the original water, releasing the TV show “Cypher” earlier this spring. Of this doubleEd Down with buy Quibi Content library (multiple largemaleE “Spielberg’s After Dark to be unveiled for the first time on Roku.

this is acquisition Woke up in january, Roku is not releasing “new” content beyond that. Former brand change Quibi Marked with “Roku original.”

If your Roku channel has both VOD and FAST featuresnd Quibi The content has been set Until 10 to 12 minutes If Roku doesn’t create a “Roku Originals” FAST channel in the episode, you’ll miss out on the chance. existence Effective On demand, This length as content Built for the channel. Surf at FAST.

Pluto TV wasn’t at NewFronts. Of this The strategy for 2021 will be the same as it has seen tremendous growth over the past two years, and now the average monthly users worldwide is over 49 million (Pluto TV is no longerorts US figures). This means more packaging. ViacomCBS Brands with great brand appeal at the show level — I.e., “NCIS” or “Hawaii” 5-0”— Viacom-driven strategies that have driven the interests of the original audience, such as channels “MTV” and “Nickelodeon”.

A & E Networks are also held Of this first NewFronts presentation, Focusing on Of this Reach platform. During this It primarily involves accessing A&E’s portfolio through: Pay TV When using certified apps on connected TVs and devices, it’s worth noting that A&E’s portfolio of FAST channels available on the FAST platform is growing. Lively place, Thrill + skill and Crime 360.

This is another example of using bolts in ord.Earn more money with older content. NBCUniversal is Peacock But You can do much more with what’s available. thereto. NBCU diagram did Of this First NewFront Instead of discussing the content, it focuses on new advanced advertising methods available to ad buyers..

In the battle to increase total watch time (a monetizable viewing metric for ad-supported streaming) emptied service Those who do not have a deep vault are looking for new ways to differentiate themselves. NowAlthough, the plans seem reasonable and not an arms race for content, there are enough new programs to differentiate them. SVOD. Concerns should be expressed when these changes occur, but for now, the move to originals with free AVOD seems sustainable.

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Action, out-kick takeover highlights the craze for sports betting



Action, out-kick takeover highlights the craze for sports betting

As the United States soon enters its fourth year as a country where sports betting takes place, Anymore With national bans, publishers with the sports betting industry are becoming increasingly attractive M&A candidates.

You can just look at last week’s deal making activity. Denmark-based sports betting media group Better Collective Consent to acquisition $240 million Action Network, Fox Announcement It took over the conservative sports news site Outkick for an undisclosed amount.

A little different, but still notable, the 5-year-old subscription-based sports site The Athletic, which publishes sports betting content on relevant tracks, is still looking for a merger partner, WSJ. Declaration Last Thursday. The sports pub is said to see NYT as a major candidate for a merger.

It is clear why digital sports betting content is increasing in value. More states legalizing sports betting will help drive new readers to gambling content entities (e.g. The Action Network). Then you have a larger pool that could potentially generate affiliate commissions (by recommending bettors to the sportsbook).

As the legalization of sports betting increases, the number of US consumers willing to pay monthly subscriptions to sports betting content has increased.

21 states and DC as of May 7th permit Single game sports betting through retail and/or online sportsbooks according to the American Games Association (AGA).

Legalized sports betting has long encouraged trading in the media space. Thin size What is likely to support this interest in the illegal gambling market is the fact that the pandemic has not completely undermined the growth of legalized sports betting.

Seven of the 11 states that offered legitimate sports betting in 2019 and 2020 saw a year-over-year increase (YoY) from last year’s bets under the AGA.

Meanwhile, online gambling advertising spending on local TV commercials has reached nearly $155 million in the first quarter of this year from around $11 million in early 2019. Nielsen.

This momentum has already emerged before last week through the media company-sports betting corporation partnership. DraftKings acheive VSiN, a Las Vegas-based sports betting media company, launched in late March, and Dish Network and DraftKings earlier this month. partner A deal that allows certain Dish viewers to start betting on the TV screen.

These deals are based on the idea that legitimate U.S. sports betting activity will continue to grow in the future. However, this growth in gambling can be better tracked by things like gambling app usage and betting amount rather than linear TV sports viewership.

For example, the average audience for NBA and NHL games declined 27% and 8% between 2019 and 2021, respectively, VIP analysis Recently melt.

While big matches are broadcast nationwide, the downgrade shouldn’t be associated too much with sports betting as betting is not legal in all states. However, the decline still means that legalized bets may not be the rating savior. Some hoped Can it be.

Meanwhile, a recent VIP analysis of Sensor Tower data showed that usage of the nation’s largest sports betting app surged during AFC/NFC Championship Week and Super Bowl Week.

Perhaps that’s why we’ve seen more sports leagues accept sports betting lately. View UFC-DraftKings in March deal and Recent statement NFL Commissioner Roger Goodell described sports bettors.

Leagues and sportsbooks will become more common as more states legalize sports betting. By 2023, up to 37 states can offer legalized sports betting. project Eilers & Krejcik.

However, a notable obstacle to accelerating sports betting activity is ensuring convenience by doing things like activating mobile betting in states where betting is legal.

Despite this seemingly obvious path to boosting gambling revenue, lawmakers in certain states may oppose making sports betting as widely accessible as possible. Contribute to Gambling addiction Among young adults.

The future for the US sports betting environment is one of the main focuses: Variety Intelligence Platform’s latest white paper “Sports Betting”. This white paper is VIP’s third in-depth sports betting focused survey that analyzes the impact of sports betting legalization and how media companies capitalize.

Read the full text of the special report

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Julia Louis-Dreyfus on Missing Playing Selina Meyer in’Veep’



Julia Louis-Dreyfus on Missing Playing Selina Meyer in'Veep'

Julia Louis-Dreyfus is one of six creative leaders in comedy. VarietyThe power of women in 2021. Click here for more information.

For 30 years, Julia Louis-Dreyfus has created an Emmy-winning character, a landmark of women in popular culture. Her Elaine Benes from “Seinfeld” is your terrible old friend. Her Selina Meyer in “Veep” definitely to be. Louis-Dreyfus was a political activist, especially as Joe Biden’s deputy ahead of the 2020 elections. “It surprised me,” she said in a recent Zoom interview. And as of January 2020, she has earned the status of a tycoon by signing a multi-year overall contract with Apple. Under the terms of the contract she will of course produce, but most of them are looking for great material for herself, she says. In both comedy and drama, the latter has done less over the years. “A great idea isn’t a simple fruit. I’m like one of those pigs looking for truffles,” he adds with a smile.

Sophy Holland for Variety

Surprisingly, Louis-Dreyfus appeared in Disney Plus’s’The Falcon and the Winter Soldier’ ​​as Contessa Valentina Allegra de Fontaine, a Marvel comic book super villain often known as Madame Hydra. It was the strict secret that ignited the Internet, which sparked enthusiastic speculation about the future of Louis-Dreyfus’ high-heeled (and high-heeled) character. no It was made to walk” was the first line to steal her scene. Will the audience be able to see Louis-Dreyfus in “Black Widow” in the Marvel-Disney Plus series “Secret Invasion”? Or is it possible to see the symbolic character elsewhere where it can logically appear? Under the complete Marvel confidentiality agreement, she only said, “I always wanted to do Contessa and the Marvel Cinematic Universe made it possible.” No, she can’t provide more detailed information.

Since March of last year, Louis-Dreyfus has been “in motion” with a focus on family well-being. Particularly focused on keeping her 92-year-old mother-in-law “safe and happy”. She reads a lot with an eye for development and enjoyment, and every week at the CAA, she meets with team members who “try to find tireless material” for her. She is the French spy thriller “The Bureau” (“Oh, my God, it was so Good”) To inspire her, she relied on the New York Times Cooking app to cook countless dinners (“Lord Jesus, do I love this app”). If reading, cooking, and watching TV sound like regular COVID-closing activities, the year of Louis-Dreyfus included campaigns and fundraising for Biden, Democrats denying votes, and the Georgia US Senate Finals “full-time part-time job,” she said. “I think the Republican Party has lost its mind. This is no longer Reagan’s party.”

Breast cancer survivor Louis-Dreyfus was diagnosed in September 2017 when she tried to start filming the last season of “Veep,” which she pushed until the end of treatment. Her decisive response to the COVID treatment was “immediately”. . “Oh,” she remembers thinking. “I could see this get me.”

“I had no arrogance about this. When you face your death in the way that cancer takes you there-I strangely found the same plague.”

Experienced with cancer changed Louis-Dreyfus’ perspective, and now at the age of 60, she is rethinking the rest of her life. What I want to do with my 34-year-old husband, Brad Hall (“Travel”), and where she wants — she says “near my kids” about her son (now in her 20s). But what she calls “life is short” doesn’t apply to her work. By the way, she was vaccinated and is ready to resume. “I’m just thinking about a project with real meat in the bones,” she says. “Here’s a pretty high standard.”

Asked if he would potentially rethink his past role, Louis-Dreyfus said, “Do you know who I miss? I miss playing Selina Meyer.” Yes, “actor, writer, crew-everyone” was lost. She speaks of the HBO comedy that ended in 2019 after seven seasons. But most of the time she misses how “interesting” Selina is. “It was so inexperienced in her damn mind to play that character. It’s just freed! It was all about her self, and she had no interest in other humans.”

The series finale of “Veep” ended at Selina’s funeral. But if she wants to get the gang back together, there are certainly decades between me. Will it?

“Yes! Doing more’Veep’ will be a great joy,” says Louis-Dreyfus, “and who knows, we will someday.”

Styling: Cristina Ehrlich/The Only Agency; Makeup: Fiona Stiles/ A-Frame Agency; Hair: Aviva Perea/A-Frame Agency/R+Co Bleu; Lead image, dress: Monique Lhuillier; Bra: Agent Provocateur; Shoes: Aquazzura; Jewelry: Irene Neuwirth; Cover, top, vest and pants: Zimmerman; Rings: Ana Khouri and Irene Neuwirth</code?

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