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Rearview Reflections: Let’s take a look at this week’s media/tech news



Rearview Reflections: Let's take a look at this week's media/tech news

Media/tech news floods into your daily inbox, so the VIP+ team Share the biggest story of the week Arousing debate next Friday LinkedIn Live 11:30 am PT / 2:30 pm ET.

Do you agree or disagree with our choices? Would you like to make it yourself? Join us next week. Prior to that discussion, I pulled out a story that got hot this week.

Heidi Chung, Media Analyst / Correspondent

Two streaming stories company this week. First, we streamed the giant Netflix on Tuesday afternoon with disappointing subscribers. then teaThis was WarnerMedia, Reported a solid HBO Max subscriber growth on Thursday morning. of course.Two business completely Different stages of maturity, So, although this is not an apple-to-apple comparison, the growth rate is important for investors.

Netflix shares fell 10% from the results, and AT&T (a stock that usually has a small movement in either direction) went up the gap to 5% on the day the wider market fell.

But Remember the average revenue per user (ARPU)? It used to be a much more important indicator than it is now. bloodMaybe wshould e return More considerate about How much money This company is making per user. AT&T‘s ARPU is $11.72 per month, Netflix Was in $14.25/month First quarter. T for contextThe hat compares to only $4.0.three Monthly for Disney+, RadangTest Quarterly results.

so, Total subscriber growth Good at getting impressive headlines,lets do it It’s also starting to give some love to the ARPU figures.

Kevin Tran, Media Analyst

Apple Earlier this week AnnouncementThat pot casterStarting in May, you can charge listeners for content on Apple Podcasts. The news came attacheguess Tech giants say they start offering podcast subscriptions and Spotify Confirm We will be testing our podcast subscriptions in February.

Chief executives regularly make product presentations look bigger than themselves. areHowever, Tim Cook’s statement that Apple’s push for podcast subscriptions is “the biggest change in Apple’s podcasts since its debut” Looks really appropriate.

Apple Have a long time Control One of biggest Listen to American Podcasts PLatforms and creators Make money directly with your content It’s possible that Apple Podcasts will increase the number of listeners who regularly pay for podcasts.

It is important Creators and news publishers The relatively early paid podcast market: early March YouGovsurvey, 75% of respondents to podcast users in the United States say that they have never paid money in any way to listen to the podcast. This figure was roughly the same as the percentage spoken a lot when asked the same question in June 2020..

Perhaps the reason you hesitate to pay for podcasts is that many free programs are already available. But another reason The process of accessing paid podcasts seems too inconvenient for some casual podcast listeners right now. This means you’ll need to download a separate podcast hosting app.. And, Apple’s offering paid podcasts on the platform could solve some people’s accessibility issues.

Andrew Wallenstein, Chief Media Analyst

Endeavor filed a prospectus with the SEC this week ahead of a public offering that values ​​the company at $10 billion. It will be a second attempt at the IPO of the company once best known as the Hollywood talent agency, but it will be moving to UFC’s owner now as Endeavor is about to take over half. I don’t already own the MMA League.

Once this deal is made, the company will look better than in 2019. Back then, it’s more of a bag full of all sorts of assets for a live event engulfed in an epidemic. Endeavour breaks away from the deadlock with WGA and lowers our reliance on our production business.

Best of all, Endeavor CEO Ari Emanuel lured Tesla founder Elon Musk to the board. ㅏ New Yorker Magazine Profile This week did not provide the most flattering profile of Emmanuel, portraying him as adept at building relationships with high-ranking figures of questionable personality, from Donald Trump to Saudi Arabia’s crown prince Mohammad bin Salman. Still, Emanuel is doing a better hand than it was two years ago in a market that is more favorable for IPOs. This means that the challenge for Endeavor has just begun as the next stage in the company’s history begins.

Gavin Bridge, Senior Media Analyst

The increase in revenue from digital advertising, along with another news, is drawing the attention of scammers and online pirates. Streaming TV ad scam Was found. In this case, the Wall Street Journal reported that a Tel Aviv company called M51 Group was behind an app used to spoof connected TV sets.

It’s important to know how advertising scams work, so here’s a quick overview of the most recent scams. Connected TV and platform itselfRoku, Amazon Fire, Samsung and Apple, etc.It doesn’t get involved in any way. Instead, scammers utilize a complex smartphone system that runs downloaded apps to change the metadata, making the smartphone look like a connected TV or device running streaming service apps. The signal is then sent to an online advertising exchange to trick advertisers to buy ad impressions for services that don’t reach real viewers.

Scams like this do not affect advertisers who buy directly through the CTV platform. In other words, it will be displayed on Samsung TV Plus through Samsung, or inserted into the allocated ad inventory of programs streamed through Roku through Roku. And although relatively easy to avoid, in the advertising technology industry, you need to generate a common identifier across multiple devices that can be recognized by advertising exchanges.

Hope is that the industry will move quickly to stop it as this was discovered most recently in the growing line of streaming TV ad scams. As CTV ads are projected to grow, and causing harm to linear TV, frequent ad piracy, some advertisers may stop at an increase in ad spending.

Kaare Eriksen, Information Editor

Popular Battle Royale Spin for Activision’s “Call of Duty” Franchise “Warzone” Officially hit 100 million registered players per year after being released free of charge during the early weeks of pandemic-related closures across the United States

As a sub-genre of multiplayer games (usually shooting games) where many players compete on a single map until one player or team remains, Battle Royale has been popularized with titles such as “PUBG” and “Fortnite”. 350 million people Player last year.

EA took 2 years. Reach 100 million With players in the battle royale game “Apex Legends”, the rapid success of “Warzone” shows how essential it is for publishers to prioritize multiplayer free games that attract a wide variety of players who can pay for it. Purchase the game as the game is constantly updated with new content and items.

Activision has created a new “Call of Duty” game every year since 2005. With a growing number of in-house development teams dedicated to creating new installments, “Warzone” represents very well changing strategy within the top tier of the gaming segment. Showing live service titles will be the norm over this decade.

Originally reported by Source link

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NewFronts Postmortem: Originals are available for free streaming



NewFronts Postmortem: Originals are available for free streaming

this week newFronts saw a trend appear freeTreaming service looking for battle ViacomCBS” Pluto tv This is the title of the most viewed free service.

Unlike Pluto, which has a deep vault, Library content to be used to create branded channels — “Mission: ImpossibleE,”“CSI,“”Dora TV“And”Paramount Movie Channel” Fox’s Tubi, Amazon’s IMDb TV and Chicken Soup for Soul’s Crackle and moreI’m going to use NewFront Presentation To show how they are Diversification From content licensing to creative content creation.

this It’s not a new strategy. Crackle started making the original with “Comedians in Cars Getting Coffee”. 2012, And its Plan for 2021 include Original documentary and documentSeries, new chicken soup for the soul-brand AVOD and FAST service Released at the end of the year.

News to be The number of free streaming services you want to differentiate original. There’s so much content available for licensing due to the lack of content vaults, and SVODs with more pockets are often sweeping the most exciting options.

Among the announced plans IMDb TV Most SVOD-esque, In the sense of scale and quality. During Prolific TV producer Dick Wolf is no stranger to creating programs that distribute NBC’s “Law & Order” and “Chicago” franchises and CBS’s “FBI” franchises for free.Previously, it had nothing to do with free streaming. The same goes for Judge Judy, who hosts a new court show on Amazon’s free platform.

IMDb TV’s strategy is one of high quality. For content, especially AVOD. This is Tubi, Crackle And Roku is also engaged in battles to attract audiences in very different ways. Tubi and Crackle are largely away from scripting, and both streamers announce their documentary plans.ies and documentseries. Tovidonas Release many Animation title production Fox stables lunch box, which bring forths “Bob’s BurGer.

Roku is already soaking their feet in the original water, releasing the TV show “Cypher” earlier this spring. Of this doubleEd Down with buy Quibi Content library (multiple largemaleE “Spielberg’s After Dark to be unveiled for the first time on Roku.

this is acquisition Woke up in january, Roku is not releasing “new” content beyond that. Former brand change Quibi Marked with “Roku original.”

If your Roku channel has both VOD and FAST featuresnd Quibi The content has been set Until 10 to 12 minutes If Roku doesn’t create a “Roku Originals” FAST channel in the episode, you’ll miss out on the chance. existence Effective On demand, This length as content Built for the channel. Surf at FAST.

Pluto TV wasn’t at NewFronts. Of this The strategy for 2021 will be the same as it has seen tremendous growth over the past two years, and now the average monthly users worldwide is over 49 million (Pluto TV is no longerorts US figures). This means more packaging. ViacomCBS Brands with great brand appeal at the show level — I.e., “NCIS” or “Hawaii” 5-0”— Viacom-driven strategies that have driven the interests of the original audience, such as channels “MTV” and “Nickelodeon”.

A & E Networks are also held Of this first NewFronts presentation, Focusing on Of this Reach platform. During this It primarily involves accessing A&E’s portfolio through: Pay TV When using certified apps on connected TVs and devices, it’s worth noting that A&E’s portfolio of FAST channels available on the FAST platform is growing. Lively place, Thrill + skill and Crime 360.

This is another example of using bolts in ord.Earn more money with older content. NBCUniversal is Peacock But You can do much more with what’s available. thereto. NBCU diagram did Of this First NewFront Instead of discussing the content, it focuses on new advanced advertising methods available to ad buyers..

In the battle to increase total watch time (a monetizable viewing metric for ad-supported streaming) emptied service Those who do not have a deep vault are looking for new ways to differentiate themselves. NowAlthough, the plans seem reasonable and not an arms race for content, there are enough new programs to differentiate them. SVOD. Concerns should be expressed when these changes occur, but for now, the move to originals with free AVOD seems sustainable.

Originally reported by Source link

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Action, out-kick takeover highlights the craze for sports betting



Action, out-kick takeover highlights the craze for sports betting

As the United States soon enters its fourth year as a country where sports betting takes place, Anymore With national bans, publishers with the sports betting industry are becoming increasingly attractive M&A candidates.

You can just look at last week’s deal making activity. Denmark-based sports betting media group Better Collective Consent to acquisition $240 million Action Network, Fox Announcement It took over the conservative sports news site Outkick for an undisclosed amount.

A little different, but still notable, the 5-year-old subscription-based sports site The Athletic, which publishes sports betting content on relevant tracks, is still looking for a merger partner, WSJ. Declaration Last Thursday. The sports pub is said to see NYT as a major candidate for a merger.

It is clear why digital sports betting content is increasing in value. More states legalizing sports betting will help drive new readers to gambling content entities (e.g. The Action Network). Then you have a larger pool that could potentially generate affiliate commissions (by recommending bettors to the sportsbook).

As the legalization of sports betting increases, the number of US consumers willing to pay monthly subscriptions to sports betting content has increased.

21 states and DC as of May 7th permit Single game sports betting through retail and/or online sportsbooks according to the American Games Association (AGA).

Legalized sports betting has long encouraged trading in the media space. Thin size What is likely to support this interest in the illegal gambling market is the fact that the pandemic has not completely undermined the growth of legalized sports betting.

Seven of the 11 states that offered legitimate sports betting in 2019 and 2020 saw a year-over-year increase (YoY) from last year’s bets under the AGA.

Meanwhile, online gambling advertising spending on local TV commercials has reached nearly $155 million in the first quarter of this year from around $11 million in early 2019. Nielsen.

This momentum has already emerged before last week through the media company-sports betting corporation partnership. DraftKings acheive VSiN, a Las Vegas-based sports betting media company, launched in late March, and Dish Network and DraftKings earlier this month. partner A deal that allows certain Dish viewers to start betting on the TV screen.

These deals are based on the idea that legitimate U.S. sports betting activity will continue to grow in the future. However, this growth in gambling can be better tracked by things like gambling app usage and betting amount rather than linear TV sports viewership.

For example, the average audience for NBA and NHL games declined 27% and 8% between 2019 and 2021, respectively, VIP analysis Recently melt.

While big matches are broadcast nationwide, the downgrade shouldn’t be associated too much with sports betting as betting is not legal in all states. However, the decline still means that legalized bets may not be the rating savior. Some hoped Can it be.

Meanwhile, a recent VIP analysis of Sensor Tower data showed that usage of the nation’s largest sports betting app surged during AFC/NFC Championship Week and Super Bowl Week.

Perhaps that’s why we’ve seen more sports leagues accept sports betting lately. View UFC-DraftKings in March deal and Recent statement NFL Commissioner Roger Goodell described sports bettors.

Leagues and sportsbooks will become more common as more states legalize sports betting. By 2023, up to 37 states can offer legalized sports betting. project Eilers & Krejcik.

However, a notable obstacle to accelerating sports betting activity is ensuring convenience by doing things like activating mobile betting in states where betting is legal.

Despite this seemingly obvious path to boosting gambling revenue, lawmakers in certain states may oppose making sports betting as widely accessible as possible. Contribute to Gambling addiction Among young adults.

The future for the US sports betting environment is one of the main focuses: Variety Intelligence Platform’s latest white paper “Sports Betting”. This white paper is VIP’s third in-depth sports betting focused survey that analyzes the impact of sports betting legalization and how media companies capitalize.

Read the full text of the special report

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Julia Louis-Dreyfus on Missing Playing Selina Meyer in’Veep’



Julia Louis-Dreyfus on Missing Playing Selina Meyer in'Veep'

Julia Louis-Dreyfus is one of six creative leaders in comedy. VarietyThe power of women in 2021. Click here for more information.

For 30 years, Julia Louis-Dreyfus has created an Emmy-winning character, a landmark of women in popular culture. Her Elaine Benes from “Seinfeld” is your terrible old friend. Her Selina Meyer in “Veep” definitely to be. Louis-Dreyfus was a political activist, especially as Joe Biden’s deputy ahead of the 2020 elections. “It surprised me,” she said in a recent Zoom interview. And as of January 2020, she has earned the status of a tycoon by signing a multi-year overall contract with Apple. Under the terms of the contract she will of course produce, but most of them are looking for great material for herself, she says. In both comedy and drama, the latter has done less over the years. “A great idea isn’t a simple fruit. I’m like one of those pigs looking for truffles,” he adds with a smile.

Sophy Holland for Variety

Surprisingly, Louis-Dreyfus appeared in Disney Plus’s’The Falcon and the Winter Soldier’ ​​as Contessa Valentina Allegra de Fontaine, a Marvel comic book super villain often known as Madame Hydra. It was the strict secret that ignited the Internet, which sparked enthusiastic speculation about the future of Louis-Dreyfus’ high-heeled (and high-heeled) character. no It was made to walk” was the first line to steal her scene. Will the audience be able to see Louis-Dreyfus in “Black Widow” in the Marvel-Disney Plus series “Secret Invasion”? Or is it possible to see the symbolic character elsewhere where it can logically appear? Under the complete Marvel confidentiality agreement, she only said, “I always wanted to do Contessa and the Marvel Cinematic Universe made it possible.” No, she can’t provide more detailed information.

Since March of last year, Louis-Dreyfus has been “in motion” with a focus on family well-being. Particularly focused on keeping her 92-year-old mother-in-law “safe and happy”. She reads a lot with an eye for development and enjoyment, and every week at the CAA, she meets with team members who “try to find tireless material” for her. She is the French spy thriller “The Bureau” (“Oh, my God, it was so Good”) To inspire her, she relied on the New York Times Cooking app to cook countless dinners (“Lord Jesus, do I love this app”). If reading, cooking, and watching TV sound like regular COVID-closing activities, the year of Louis-Dreyfus included campaigns and fundraising for Biden, Democrats denying votes, and the Georgia US Senate Finals “full-time part-time job,” she said. “I think the Republican Party has lost its mind. This is no longer Reagan’s party.”

Breast cancer survivor Louis-Dreyfus was diagnosed in September 2017 when she tried to start filming the last season of “Veep,” which she pushed until the end of treatment. Her decisive response to the COVID treatment was “immediately”. . “Oh,” she remembers thinking. “I could see this get me.”

“I had no arrogance about this. When you face your death in the way that cancer takes you there-I strangely found the same plague.”

Experienced with cancer changed Louis-Dreyfus’ perspective, and now at the age of 60, she is rethinking the rest of her life. What I want to do with my 34-year-old husband, Brad Hall (“Travel”), and where she wants — she says “near my kids” about her son (now in her 20s). But what she calls “life is short” doesn’t apply to her work. By the way, she was vaccinated and is ready to resume. “I’m just thinking about a project with real meat in the bones,” she says. “Here’s a pretty high standard.”

Asked if he would potentially rethink his past role, Louis-Dreyfus said, “Do you know who I miss? I miss playing Selina Meyer.” Yes, “actor, writer, crew-everyone” was lost. She speaks of the HBO comedy that ended in 2019 after seven seasons. But most of the time she misses how “interesting” Selina is. “It was so inexperienced in her damn mind to play that character. It’s just freed! It was all about her self, and she had no interest in other humans.”

The series finale of “Veep” ended at Selina’s funeral. But if she wants to get the gang back together, there are certainly decades between me. Will it?

“Yes! Doing more’Veep’ will be a great joy,” says Louis-Dreyfus, “and who knows, we will someday.”

Styling: Cristina Ehrlich/The Only Agency; Makeup: Fiona Stiles/ A-Frame Agency; Hair: Aviva Perea/A-Frame Agency/R+Co Bleu; Lead image, dress: Monique Lhuillier; Bra: Agent Provocateur; Shoes: Aquazzura; Jewelry: Irene Neuwirth; Cover, top, vest and pants: Zimmerman; Rings: Ana Khouri and Irene Neuwirth</code?

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